Understanding the role of new media in establishing and maintaining political communication.

Volume : IV, Issue : IV, April - 2015

Amanpreet Randhawa

We are the citizens of the largest democracy in the world, we enjoy the privilege to elect our own government and

that government works for our welfare. A stable and transparent political system forms the very basis of a developing

country like ours. As the responsible citizens of the society it is our duty to participate in this political set up .The power

lies with the people but it needs to be channelized and one way of doing this is through the use of New Media. The New Media can provide a

platform for political communication. At this point it becomes important that we define political communication.

Objectives

• To gather insight into the contribution of the new media in shaping the public opinion.

• To comprehend the potential of the new media during the election campaign of a candidate contesting the elections.

• To examine the role of new media as a facilitator for the implementation of the programme, scheme and policy framed by the government.

Research Methodology

The present study understanding the role of new media in establishing and maintaining political communication was conducted following the

content analysis method. The researcher made extensive use of the internet as well as the print media and electronic media to gather insight into

the objectives listed above.