Volume : VIII, Issue : I, January - 2019

WHY CONSUMERS PREFER ORGANIC FOOD PRODUCTS IN BANGALORE CITY

Dr. H. A Raghavendra

Abstract :

The present day consumer has become more health conscious and responsive about the risk free life style and much conservative of his food habits. It is essential for the marketers to study the attitude of the consumers to understand their food style to provide their requirement at their convenience. The results of the study show the factors which persuade the consumers to buy organic food products, which have to be tapped by the prudent marketer in Bangalore to make organic food products more popular and consumer friendly. The findings of the study have significance in the present day scenario that the state policy makers can develop a suitable law to protect the interests of organic grower and seller and also the consumers and make organic food more popular.

Keywords :

Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

WHY CONSUMERS PREFER ORGANIC FOOD PRODUCTS IN BANGALORE CITY, Dr. H.A Raghavendra GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-8 | Issue-1 | January-2019

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