Volume : 6, Issue : 12, December - 2017

PERCEPTION OF COLLEGE STUDENTS TOWARDS EFFECTIVENESS OF SOCIAL MEDIA ADVERTISEMENTS:STRUCTURAL EQUATION MODELING APPROACH

Dr. N. Sakthivel, Ms. Shenbagam Kannappan

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Article:Download PDF Journal DOI : 10.15373/22778160

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Dr.N.Sakthivel, Ms. SHENBAGAM KANNAPPAN, PERCEPTION OF COLLEGE STUDENTS TOWARDS EFFECTIVENESS OF SOCIAL MEDIA ADVERTISEMENTS:STRUCTURAL EQUATION MODELING APPROACH, GLOBAL JOURNAL FOR RESEARCH ANALYSIS : VOLUME-6, ISSUE-12, DECEMBER-2017


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