Volume : 7, Issue : 7, July - 2018

Exploring Attitudinal Shift through Celebrity Endorsement Using Elaboration Likelihood Model

Dr Ritika Jain

Abstract :

Article:Download PDF Journal DOI : 10.15373/22778160

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Dr Ritika Jain, Exploring Attitudinal Shift through Celebrity Endorsement Using Elaboration Likelihood Model, GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-7 | Issue-7 | July-2018


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