<?xml version="1.0" encoding="UTF-8"?><article>
	<front>
		<journal-meta>
			<journal-id journal-id-type="publisher">GJRA</journal-id>
			<journal-title>GJRA - Global Journal For Research Analysis</journal-title>
			<issn pub-type="ppub">2250 - 1991</issn>
			<publisher>
				<publisher-name>Indian Society for Health and Advanced Research</publisher-name>
			</publisher>
		</journal-meta>
		<article-meta>
			<article-id pub-id-type="other">gjra-3-1-1466</article-id>
			<article-categories>
				<subj-group>
					<subject>Original Research Paper</subject>
				</subj-group>
			</article-categories>
			<title-group>
				<article-title></article-title>
			</title-group>
			<contrib-group><contrib contrib-type="author">
						<name>
							<surname></surname>
							<given-names></given-names>
							<prefix>Dr.</prefix>
						</name>
						<xref ref-type="aff" rid="aff000">
							<sup></sup>
						</xref>
						</contrib></contrib-group><pub-date pub-type="ppub">
				<month>January</month>
				<year>2014</year>
			</pub-date>
			<volume>3</volume>
			<issue>1</issue>
			<fpage>01</fpage>
			<lpage>02</lpage>
			<abstract>
				<title>ABSTRACT</title>
				<p>Mutual Funds markets are constantly becoming more efficient by providing more promising solutions to the investors. 
Mutual funds industry is responding at a good pace and understanding the investor&amp;rsquo;s perception , still they are 
continuously following this race in their attempt to differentiate their products responding to sudden changes in the economy. The need of an 
hour is to analyze investor&amp;rsquo;s perception and expectations, and share important information to support financial decision making of mutual 
funds. Financial markets are becoming more exhaustive with financial products looking for new innovations and to some extent innovations 
are also visible in designing mutual funds portfolio but these changes need arrangement in accordance with investor&amp;rsquo;s expectations the risk 
they perceive ,the knowledge they possess about the mutual fund industry. The risk orientation represents the risk bearing capacity and interest 
of the investors. Even though, the mutual funds is a risk less investment avenues in the capital market, it is also involved with market risks. The 
risk orientation among the investors is highly essential to invest on mutual funds and their investment behaviour. Thus, it has become essential 
to study mutual funds from a different angle, i.e, to focus on investor&amp;rsquo;s expectations and discover the unidentified parameters that account for 
their dissatisfaction.
In order to achieve the objective of developing an understanding about retail investor&amp;rsquo;s risk orientation, and knowledge regarding the mutual 
funds a well structured questionnaire was designed. Responses of retail investors and were collected through filled questionnaire with pre 
explained objectives of research. The pre structured questionnaires were distributed among those investors only who had prior experience 
of mutual fund investment. For this selective systematic sampling was taken for consideration. For reliability of questionnaire 524 individual 
investors were selected from six cities of Rajasthan namely Ajmer Jaipur Udaipur, Jodhpur,Bikarner and Kota .Main focus of questionnaire was 
to obtain responses of retail investors regarding how they evaluate mutual funds services in terms of risk orientation, and knowledge on their 
investment. The main objective of this research paper includes:
Objective 1 To examine whether the life cycle influences the Risk Orientation of retail investors in the state of Rajasthan.
Objective 2 To study the perception of risk involved in Mutual Fund by retail investors.
Present research paper identifies the Risk orientation, among the Retail investors Regarding Indian mutual fund industry with the help of 
Regression Analysis and Chi Square test and factor analysis.A study at aggregate level tested by chi-square test is also depicted.</p>
			</abstract>			
			<counts>
				<ref-count count="7"/>
				<page-count count="2"/>
			</counts>
		</article-meta>
	</front>
</article>