<p>The importance of Green Marketing can well be emphasised by stating the fact that majority of consumers in all the<br /> countries want to buy from environmentally responsible companies. Consumers say environmental consciousness is an<br /> important corporate priority – ranking behind good value, trustworthy, and cares about customers. Green marketing is<br /> a phenomenon which has developed particular important in the modern market. Additionally, the development of green marketing has opened<br /> the door of opportunity for companies to co–brand their products into separate line, lauding the green–friendliness of some while ignoring that of<br /> others. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment.</p>