<p><div>ULIP is an abbreviation for Unit Linked Insurance Policy. A ULIP is a life insurance policy which provides a combination of </div> <div>risk cover and investment. The dynamics of the capital market have a direct bearing on the performance of the ULIPs. For </div> <div>selling an ULIP not only the in–depth knowledge of the product is required but also the scanning and keen observation </div> <div>of capital market is also required which is troublesome matter on both fronts i.e. on the front of an FPA and on the front of an investor in most of </div> <div>the time, because no doubt an FPA goes through the prerequisite training by IRDA for selling insurance, but there also he is only taught about the </div> <div>basic features of ULIPs and how they are different from traditional insurance plan but they were not given a very detailed knowledge of capital </div> <div>market where the units of an ULIP has to be allocated and how the dynamics of capital market has a direct impact on the different funds of that </div> <div>are offered in an ULIP, and in which market scenario which fund should be suggested to the investor keeping in view his needs and wants.</div> <div>The counselling and the advice of these FPAs play a very vital role in helping the investor to get zeroed on a particular plan, because an FPA is </div> <div>supposed to possess all the required knowledge regarding a particular insurance plan which he is suggesting and selling and over all general </div> <div>awareness of insurance as he is been through all the prerequisite trainings that are required for becoming an FPA or insurance agent. But with </div> <div>the addition of new ULIPs every now and then in the insurance portfolio things are becoming more complex to understand both for the investors </div> <div>and insurance agents.</div> <div>The present study has been undertaken to identify the association between the selling techniques and advices of FPAs and investment behaviour </div> <div>of the individual and also analyzing the acceptance of insurance by them. The study was conducted using the survey method (Personal </div> <div>interviews and Telephonic interviews). Data was collected through a close ended structured questionnaire from a sample of 150 respondents </div> <div>from Lucknow. Regression analysis and Cross Tabs was used to analyze the data and identify the effect of customers’ perception about the quality </div> <div>of performance of various factors on customer satisfaction.</div></p>