<p><p> The purpose of this paper is to explore the effects of personality traits, work values, job satisfaction, and organizational </p> <div>climate on turnover intention of different generation employees so as to help entrepreneur for proposing the </div> <div>management strategy. Data from 200 employees of different generations were collected and the effective response </div> <div>rate was 97%. Our empirical results show that overall job satisfaction on turnover intention is one of the main reasons of different generations. </div> <div>Compared with other generations, especially X generation employees, they are more concerned about job achievements. In addition to job </div> <div>satisfaction, work value is one of the important factors influencing Y generation employees leaving or staying. Furthermore, this paper provides </div> <div>marketers with the management implications and strategic management recommendations to the human resource management practices.</div></p>