<p><p> After privatization and liberalization the Indian Banking sector developed and diversified at individual reach. The </p> <div>RBI also nationalized the good amount of commercial banks and co–operative banks for providing socio–economic </div> <div>services at micro–level. All around the world Retail Banking has been an established market; however its rise in emerging </div> <div>economies like India has been of recent origin. India’s retail banking is rising continuously where retail is contributing more than 30% of overall </div> <div>credit growth. </div> <div>Banking as a whole is undergoing change and consumer is getting transacted into a larger demand for retail banking products and services. </div> <div>Major product segments of retail credit include housing finance, auto finance, personal loans, consumer durables loan, credit card etc. In India, </div> <div>all the retail Banking segments are expected to witness a tremendous growth owing to the low cost of borrowing, changing customer’s attitudes </div> <div>towards borrowing and optimism regarding economic growth. Retail banking in India has to be developed in the Indian way, notwithstanding </div> <div>the long queues in front of the teller counters in the public sector banks. </div> <div>Retail banks provides e–banking facilities for their high net worth and techno–savvy customers which enables to do the banking transactions </div> <div>from anywhere in the world without physically going down to the branch. An attempt has been made under this study to observe the transition </div> <div>of banking industry toward customer focused retail banking.</div> <div>Gone are the days when customer use to wait outside SBI Branches for different services. With privatization of banking industry and emergent </div> <div>of new technology based banks like ICICI, HDFC etc, the entire banking system is on transition mode where customer is King and they are on </div> <div>receiving end.</div> <div>Present era is service era where banks have to give prompt service to their customer either being it branch banking or net banking or mobile </div> <div>banking.</div> <div>In short banking now is shifting from leisure brick and mortar to quick and responsive banking. The banks which are quick in their metamorphosis </div> <div>will lead the industry others will only be follower. </div></p>