<p>The emerging practice of social media movement significantly changed the ways in which companies interact with their customers. For instance buying advice, product information, pricing and technical usage about the product is increasing organism dispersed from customers to customers. Social media has given brands the great gift of giving consumers a platform to space their concerns, laud their praise, and voice their desires. Consumer community has never been more robust or active than it is right now; consumers are saying what they need in a forum for brands to perceive thud and observe it. The present study aims to analyses the ways in which, social media networks creating market perception among the customers. It also discusses the buying behavior of customer thorough social media network and revise the existing relevant social media devices in the market etc.</p>