<p> <span style="text-align: justify;">Many banking companies realized that it is more difficult to make their physical products differ from the competitors than before. So they started trying for differentiation in services. Use of familiarity of plastic money is increasing very rapidly. The present study is attempted to analyze the popularity of plastic money among women</span><span style="text-align: justify;"> </span><span style="text-align: justify;">     </span><span style="text-align: justify;">. The </span><span style="text-align: justify;"> </span><span style="text-align: justify;">study also consider the popularity,its advantages , disadvantages and attitude of peoples towards the use of plastic money</span></p> <p class="MsoNormal" style="text-align:justify;line-height:200%"><o:p></o:p></p>