Volume : IV, Issue : IV, April - 2014

A Study on Consumer Behavior Towards USB Modem in Madurai

Dr. V. Kamarasan

Abstract :

 The internet is most powerful tool today to access information and gather knowledge on any subject. The internet is an information super–highway freely available to everyone desirous of using it and has seemingly compressed the world into a cyber colony. To use the internet service one should have a computer or a laptop connected with a modem which provides an internet service. Normally those who use laptop computers need a wireless modem to access internet service at anywhere and at any time. Modems are generally classified by the amount of data they can send in a given unit of time usually expressed in bits per second (bit/ or bps).modems can alternatively be classified by their symbol rate, measured in band. This study highlights the trend of wireless modem usage, analyzes the attitude of people towards wireless modem, and the and preference of consumers towards various ands supplied by the operators , and also the various factor influencing them. In India the USB internet connection or service is provided by both sectors in public and private Sectors Company.. The findings of the study and suggestion will improve the service of the Service Providers .

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.V.Kamarasan A Study on Consumer Behavior Towards USB Modem in Madurai Indian Journal of Applied Research, Vol.IV, Issue. IV

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