Volume : IV, Issue : IX, September - 2014

A Study on Customer Awareness and Brand Preferences Towards Small Cars in Coimbatore District

Dr. D. Parasakthi, Dr. P. B. Banudevi,

Abstract :

India is an important small car market for many automobile manufacturers where people love to ride small cars in their daily lives. Since there are several car ands existing in the market, attempt is being made to know which small cars are more popular, preferred and purchased by the customer. Now expectation and the level of satisfaction of customer is an essential one for withstanding a and. The factors influencing the customer for purchasing anded small cars are low cost of ownership, good mileage and pick–up, easy and low cost of main tenance, performance and convenience etc. In this context, it could be worth to study the customer’s awareness and and preference towards various small cars. For this purpose Kendall’s rank correlation and factor analysis are used as the important tools for the study

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.D.Parasakthi, Dr.P.B.Banudevi, A Study on Customer Awareness and Brand Preferences Towards Small Cars in Coimbatore District Indian Journal of Applied Research, Vol.4, Issue.9 September 2014


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