Volume : II, Issue : II, November - 2012

A Study on Customers Satisfaction Towards Credit Card Services Provided by State Bank of India, with Special Reference to Coimbatore City

Linda Mary Simon, Dr. S. Saravanan

Abstract :

The concept of using a card for purchases was described in 1887 by Edward Bellamy in his utopian novel Looking Backward. Bellamy used the term credit card eleven times in this novel, although this referred to a card for spending a citizens dividend rather than borrowing. It was first used in the 1920s, in the United States; the design of the credit card itself has become a major selling point in recent years. The value of the card to the issuer is often related to the customers usage of the card, or to the customers financial worth. This has led to the rise of Co–Brand and Affinity cards, where the card design is related to the affinity. SBI Cards & Payments Services Pvt. Ltd. (SBICPSL) is a payment business in India. It is incorporated as a joint venture between the State Bank of India, Indias largest bank and GE Capital. They are headquartered in Gurgaon, Delhi and have anches in 50 cities across India as of January 2012, SBI Cards has 2.171 million credit cards, but no doubt still credit card conscious is lacking among the people. Majority of the respondents hesitated to comment on the statement Plastic money leads to debt trap. The suggestions are implemented properly it to improve the services to the customer.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Linda Mary Simon, DR.S.Saravanan A Study on Customers Satisfaction Towards Credit Card Services Provided by State Bank of India, with Special Reference to Coimbatore City Indian Journal of Applied Research, Vol.II, Issue.II November 2012

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