Volume : III, Issue : VIII, August - 2013

A Study on Health and Medical Tourism and its Marketing Strategy in Rural Area in Ernakulam District

Vinay Raj R

Abstract :

Ernakulam District is a district of the state of Kerala in southern India. Ernakulam, the commercial capital of Kerala, served by an international airport, fine communication facilities, excellent accommodation, modern amenities and a lot of attractive tourist places gives a eathtaking experience for its visitors and settlers. The district took its form on 1st April 1958, by carving out the areas of erstwhile Travancore, Kochi & Malabar kingdoms. The word Ernakulam was derived from a Tamil word Erayanarkulam which means Lord Shivas abode. The commercial capital of Kerala and the most cosmopolitan of Kerala’s cities, Cochin is a fascinating blend of cultures. From time immemorial, it has been the favorite destination of globe–trotters and explorers. Blessed by one of the finest natural harbors in the world, Cochin has been eulogised as the Queen of the Arabian Sea. Most of the MNC’s is having their offices in Cochin. The USP and TARIQA used by these MNCs attract even the rural population to their product especially in the case of medical tourism. In and around Cochin are several cities of monumental value, but step into Fort Cochin, and you are in a totally different world. Health and medical tourism is perceived as one of the fastest growing segments in marketing ‘Destination India’ today. While this area has so far been relatively unexplored, we now find that not only the ministry of tourism, government of India, but also the various state tourism boards and even the private sector consisting of travel agents, tour operators, hotel companies and other accommodation providers are all eying health and medical tourism as a segment with tremendous potential for future growth. The main aim of this project is to find out the scope and Importance of Health Tourism in India Particularly with special importance giving to Ernakulam District.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Vinay Raj R A Study on Health and Medical Tourism and its Marketing Strategy in Rural Area in Ernakulam District Indian Journal of Applied Research, Vol.III, Issue.VIII August 2013

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