Volume : I, Issue : III, December - 2011

An Analysis On Impact Of Customer Relationship Management In Commercial Banks

Mr. D. Thamizhvel, Dr. R Ramchandran

Abstract :

This empirical paper concentrates on the significant issue on Customer Relationship Management (CRM).It occupies main and viant tool in development of modern day business and especially to banking concerns. Commercial banks operations are majorly focused on customer orientation and their survival depends on customer satisfaction and equity. On this base the data were collected by using random sampling technique and fitted with suitable statistical analysis. The data collected in 2011 and relevant results are derived. The conclusion signifies that CRM is an effective tool for deciding the effective performance of banking operations successfully.  

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mr. D. Thamizhvel,Dr. R Ramchandran An Analysis On Impact Of Customer Relationship Management In Commercial Banks Indian Journal of Applied Research, Vol.I, Issue.III December 2011


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