Volume : V, Issue : V, May - 2015

Banking for GenNext–E–Banking

Dr. Sneha Shukla

Abstract :

 With the tremendous increase of Internet usage, E–banking has become one of the most revolutionized  components of today’s economic growth and a powerful value–added tool to attract new customers and  retain the existing ones. In lieu of this, the banks have already started focusing on increasing and improving their e–banking services. This paper is an attempt to find out the factors that influence the adoption of e–banking servics offered. The author has meticulously tried to map out the most preferred & least preferred e–banking service and the  satisfaction level of the users.  

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Sneha Shukla Banking for GenNext–E–Banking Indian Journal of Applied Research, Vol.5, Issue : 5 May 2015


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