Volume : VII, Issue : V, May - 2017

Buying Frequency & Influencing variable: An Empirical Study

Ms. Shilpi Saxena, Dr. Roopam Kothari

Abstract :

 In the changing world of buyer’s market, identifying the needs and wants of the customers and understanding the variables influencing buying behaviour is a challenging task. This research is aimed to carrying out a study to identify the demographic variables that influence buyers frequency to shop online. Online shopping is a way of buying goods and services using  internet service. For achieving result of the study a questionnaire has been developed and primary data was collected from 150 respondents from Jaipur city. Analysis was carried out using Chi square test, and frequency test to check the demographic profile of the respondents.  

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Ms. Shilpi Saxena, Dr. Roopam Kothari , Buying Frequency & Influencing variable: An Empirical Study, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾5 | May‾2017

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