Volume : VIII, Issue : VI, June - 2018

Classification and Potential of Advertising on Social Networks

Meena Zenith. N, Radhika. R

Abstract :

The advertising exertions in social networks is developing each year. Meanwhile their presence in the late 1990s Social Network Web Sites were measured as a uniform gathering. The main separation factors were the quantity of clients and the measure of traffic went through the site. This paper classifies the existing web sites into four major categories: Broadcast Social Networks, Content Social Networks, Pure Social Networks and Grouped Social Networks. It establishes the potential outcomes of advertising in every one of these groups and additionally the inconveniences of utilizing the sites of the specific group for the advertising purposes.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Meena Zenith. N, Radhika.R, Classification and Potential of Advertising on Social Networks, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-6 | June-2018

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