Volume : IX, Issue : IX, September - 2019

CONSUMER BEHAVIOR: RURAL VS URBAN CUSTOMER

Dr. Suryakant Ratan Chaugule

Abstract :

People, whether located in city or village, buy products and consume them. They are all consumers. However, the locale has influence on their buying behavior and some dissimilarity has been noticed in their purchase, decision making process and use of the products. This article dwells on the differences between the rural and the city customers. Irrespective of the kind, the customers are of equal importance to the marketers and it is imperative that one understands the differences between the two categories of customers to serve them well and for the effective use of the resources.

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Article: Download PDF    DOI : 10.36106/ijar  

Cite This Article:

CONSUMER BEHAVIOR: RURAL VS URBAN CUSTOMER, Dr. Suryakant Ratan Chaugule INDIAN JOURNAL OF APPLIED RESEARCH : Volume-9 | Issue-9 | September-2019

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