Volume : I, Issue : X, July - 2012

Corporate Social Responsibility & Ethics in Marketing

Manojkumar Mohanbhai Parmar

Abstract :

This Article explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and Identifies and Analyses the points such as to what extent the academicians in the B–Schools are imparting to their budding marketing managers, the importance of Social responsibility and Ethics in their marketing subject or as a separate course & How far the practicing marketing managers in India giving importance to the ethical aspects and to what extent MNCs operating in the developing countries like India taking care of the ethical and social responsibility aspects while operating their business.  

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Manojkumar Mohanbhai Parmar Corporate Social Responsibility & Ethics in Marketing Indian Journal of Applied Research, Vol.I, Issue.X July 2012


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