Volume : I, Issue : III, December - 2011

Customer Perceptions As Antecedents To Creating Powerful Service Brands An Illustration Of Bank Of Baroda

Jinal Parikh

Abstract :

The present research paper attempts to explore the importance of transforming customer perceptions for revitalizing service ands. The paper starts with the discussion of role of customer perceptions in creating service ands followed by the importance of transforming customers perceptions in revitalizing service ands. Thereafter, the example of Bank of Baroda which has revitalized its image successfully by transforming customer perceptions has been discussed. Further, the implications for the service and marketers have been discussed. It concludes by asserting the claim that transforming customer perceptions can play a crucial role in revitalizing the and and it can be an important way out of the many possible ways to build a powerful service and.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Jinal Parikh Customer Perceptions As Antecedents To Creating Powerful Service Brands An Illustration Of Bank Of Baroda Indian Journal of Applied Research, Vol.I, Issue.III December 2011


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