Volume : VI, Issue : V, May - 2016

DEMOGRAPHIC STRATEGY OF MARKET SEGMENTATION

Meghana N M

Abstract :

 Demographic strategy of market segmentation is one of the widely used market segmentation scheme. There are many numbers of demographic variables to segment market like age, income, education, gender, family size and many more. Based on these variables, business can segment the market into groups to which it can handle best and this is one of easy method to understand and a key to maximize sales of business.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Meghana N M DEMOGRAPHIC STRATEGY OF MARKET SEGMENTATION Indian Journal of Applied Research, Vol.6, Issue : 5 MAY 2016


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