FARM WOMEN PREFERENCES OF INFORMATION SOURCES FOR VEGETABLE CULTIVATION IN NAINITAL DISTRICT OF UTTARAKHAND

DEEPIKA VERMA; GYANENDRA SHARMA

Volume : V, Issue : VII, July - 2015

FARM WOMEN PREFERENCES OF INFORMATION SOURCES FOR VEGETABLE CULTIVATION IN NAINITAL DISTRICT OF UTTARAKHAND

Deepika Verma, Gyanendra Sharma

Abstract :

The contribution of women to vegetable production over the years has been acknowledged and there is a need tomake available to them appropriate information to enhance their vegetable production. A research namely ‘Farm women preferences of information sources for vegetable cultivation in Nainital district of Uttarakhand’ was undertaken to find out usability and utilization of various information sources by the women vegetable growers. The study was conducted in six villages of Community Development Blocks, Haldwani, Ramnagar and Dhari in Nainital district of Uttarakhand. Data were collected through pre–tested semi– structured interview schedule and Focous Group Discussion from 150 women vegetable growers. The findings of the study focused on useful guidelines for designing effective communication strategybased on the communication preferences of women vegetable growers by analysing utility and usability of communication sources.