Volume : III, Issue : VII, July - 2013

Motivational Factors influencing Women Homepreneurs of Coimbatore District –A District in Tamilnadu State of India

Mrs. D. Parasakthi

Abstract :

Homepreneurs is a neologism, defined as a business owner who is actively balancing the role of a homemaker and an entrepreneur, doing business from home. Home–based work has continued its existence, though appearance and weight of it have changed, depending on change and transformation in the mode of production. As far as India is concerned, women constitute a very negligible proportion of the total entrepreneurs. Women in India are still shy and emotionally attached to family. A majority of women entrepreneurs are engaged in the unorganized sectors like agriculture, agro–based industries, handicrafts, handlooms, kitchen activities and other cottage based industries like basket making, etc., they being home–based jobs. In all civilizations, ancient and medieval, one reads accounts of women homepreneurs who not only sold their wares in their neighbouring houses and towns, but also in neighbouring countries. This study deals with the motivational factors and its close relationship with homepreneurs.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mrs. D. Parasakthi Motivational Factors influencing Women Homepreneurs of Coimbatore District -A District in Tamilnadu State of India Indian Journal of Applied Research, Vol.III, Issue.VII July 2013

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