Relative Importance of Attributes of Mobile Phones: A Perception Study on Students of Assam University

Prof. Dinesh Kumar Pandiya; Arijeet Das; N. H. Nriakiamle

Volume : X, Issue : V, May - 2020

Relative Importance of Attributes of Mobile Phones: A Perception Study on Students of Assam University

Prof. Dinesh Kumar Pandiya, Arijeet Das, N. H. Nriakiamle

Abstract :

In the race to add more utility to inventions of communications, telephones were made mobile. The race does not stop here and it keeps on adding more and more to a phone. Soon, it starts to be termed as a device which in addition to do internet surfing, playing music, reading news papers and playing games one can make calls. Interestingly, the companies concerning manufacturing of phones even do not stop here to influence the behavior of customers of mobile phones but targets to add more eye catching attributes to a calling device which includes attracting colors, biometrics, eye movement sensors and drones among others. Young population of India which largely includes students is such a group of customer which is more attracted towards these attributes. In this study an effort has been made to know the attributes of mobile phones and to find out the relative importance of these in the eyes of University students. And in addition to it, an effort has also been made to know if there is any statistically significant difference present in the opinion of students from different demography and backgrounds viz., gender, number of mobile phones already used and costliest mobile phone ever used. Among the various categories of attributes basic function is the most dominating one and attributes like and, battery life, ram capacity, internet connectivity and sensitivity to eye movements are the most important attributes in respective categories of attributes. The numbers of mobile phones a student have already used have a statistically significant difference regarding the opinion for importance of the group ‘appearance and identity’