Volume : X, Issue : V, May - 2020

Revival Strategies for Forgotten places of importance in Telangana: A tourist review of Chalukya Nagar Alampur

Dr. A. Sita Madhavi

Abstract :

This article is written to encourage tourism in Telangana, India. Tourism showcases the local monuments, religious places, nature’s beauty, trade and merchandise, food, culture and tradition. India’s rich heritage is hidden in it. World looks at India for a holistic lifestyle. Sadly, most of the Indian’s need to be reminded of their history, rich and varied heritage, customs, culture and traditional lifestyle. Encouraging tourism helps in understanding one’s own culture, it is a window which shows a great deal of technology which existed then but is now lost. Everything old is not worn–out and rotten. Technology which once existed is neither known nor recreated. However this article intends to apply concepts of visual merchandise to popularize a “place”. Its objective is to improve marketing for a tourist destination. As a sample, Jogulamba temple of Alampur, Telangana, India has been considered in this paper. Visual merchandise is normally applied in retail sector. This article borrows its concept and tries to apply to tourism. This article assumes that if local tourism improves, its economy improves, standard of living improves, scope for employment improves and ancillary industries may also improve. It could mean improvement in connectivity, logistics and more

Keywords :

Article: Download PDF    DOI : 10.36106/ijar  

Cite This Article:

REVIVAL STRATEGIES FOR FORGOTTEN PLACES OF IMPORTANCE IN TELANGANA: A TOURIST REVIEW OF CHALUKYA NAGAR ALAMPUR, Dr. A. Sita Madhavi INDIAN JOURNAL OF APPLIED RESEARCH : Volume-10 | Issue-5 | May-2020

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