Volume : V, Issue : VI, June - 2015

SATISFACTION OF CONSUMERS TOWARDS SHOWROOM ASPECTS OF THE READYMADE GARMENTS IN COIMBATORE

Dr. M. Vidhya, D. Vanisree

Abstract :

 Indian textile industry is one of the leading textile industries in the world. The needs of the people are increasing day–by–day. .A study was conducted on the consumer preference towards the textile retail outlets with special reference to selected textile outlets in Coimbatore city”. The various showrooms taken for the study are Shree Devi, Chennai Silks, Ganapathy Silks, Pothys and RMKV. These are the most famous showrooms in Tamil Nadu with its anches spread all over the state. The purposes of the study was to know the consumer reference towards selected textile retail outlets in Coimbatore city, to study the awareness level of consumers towards the textile retail outlets to know the factors that influences the consumers to prefer the textile retail outlets, satisfaction of consumers towards showroom aspects of the readymade garments in Coimbatore and to study the marketing strategies of selected textile retail outlets in Coimbatore city etc. The data was collected from 1225 respondents using questionnaire method. Simply percentage analysis has been used in the study. It was found from the study that the respondents are seen to give more preference to the collections while choosing the showroom. Hence the other retailers can also increase their new varieties of collections and the retailers must make an extra effort to create more awareness of their products to the general public and they can do it by making innovative and attractive advertisements that may influence more customers to purchase to visit their showroom.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

DR. M.VIDHYA, D.VANISREE Satisfaction of Consumers Towards Showroom Aspects of The Readymade Garments in Coimbatore Indian Journal of Applied Research, Vol.5, Issue : 6 June 2015

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