Volume : VIII, Issue : VI, June - 2018

Strategic Communication Enhances Competitive Advantage in the 21st century Corporate Business

Dr Hemant K Jha, Dr Parul Yadav

Abstract :

The 21st century technology driven global business landscape has thrown major challenges for corporate leaders to safeguard the interests of their organizations from the uncanny competitions determined  to malign the and value of the established business organizations.  However, the formidable  challenge lies in growing  and sustaining  in the volatile business environment. This paper explores  how a  business conglomerate can be strategically converted  into a lean and profitable organization so as  to survive and excel in the highly competitive environment. The paper also  tries to study how corporate communication enhances competitive advantage of an organization. The paper also, iefly, presents a case study of the restructuring of Tata  group in the recent past.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr Hemant K Jha, Dr Parul Yadav, Strategic Communication Enhances Competitive Advantage in the 21st century Corporate Business, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-6 | June-2018


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