Volume : III, Issue : VII, July - 2013

The Green Revolution In Marketing – Is It Worth?

Shweta S. Kulshrestha

Abstract :

The consumers who are known as the kings of the market are been provided the product which they like and are to be satisfied for the best–selling companies. World–wide is the evidence that the people are becoming more concerned about the environmental issues and are changing their preference for the product accordingly. Thus the companies producing the products when gives importance to price, quality and avability now the companies also needs to give importance to the environmental factors. This paper will give light to 1) concepts and terms relate to green marketing 2) importance of the green marketing in the changing environment 3) why companies are changing to green marketing 4) limitations to green marketing.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Shweta S. Kulshrestha The Green Revolution In Marketing – Is It Worth? Indian Journal of Applied Research, Vol.III, Issue.VII July 2013

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