Understanding The Characteristics and Functions of  Rural Society by Brainstorming

P. Jaisridhar; M. Sankar; P. Velusamy; V. Prakash; R. Ravi Kumar

Volume : III, Issue : XI, November - 2013

Understanding The Characteristics and Functions of Rural Society by Brainstorming

P. Jaisridhar, M. Sankar, P. Velusamy, V. Prakash, R. Ravi Kumar

Abstract :

This ainstorming experiment assessed the extent to which idea exposure produced cognitive stimulation and social comparison effects. One hundred and forty nine students were exposed to either high or low number of common or unique idea in this regard. The results revealed that each group generated more than 90 ideas on an average within the given 30 min both quantitatively and qualitatively. Whereas, when the same number of students was asked to generate ideas individually, only three–fourth of idea was produced by them. This gives a clear picture that group learning always outperforms individual leaning in a classroom atmosphere. Coverage of high number of ideas in various aspects of rural society to common ideas based on their general thinking of society enhanced the generation of additional ideas. The exploratory study included in this paper also sheds light on the limitations of ainstorming