Volume : VII, Issue : V, May - 2017

Transformation in pharmaceutical industry: An empirical study with special reference to Nagpur City

Mr. Sapan Joshi, Dr. Vaishali Rahate

Abstract :

  Pharmaceutical industry in India is one of the important contributors to the economy of our country, the total industry size forecast to reach US $160 billion by 2017, and US $280 billion by 2020.[1]The Indian pharmaceuticals market increased at a CAGR of 17.46 per cent during 2005–16 with the market increasing from US$ 6 billion in 2005 to US$ 36.7 billion in 2016 and is expected to expand at a CAGR of 15.92 per cent to US$ 55 billion by 2020.[2]One of the reasons for a high growth rate is attributed to more of customer orientation of the promotional strategy of the pharmaceutical companies. A study was conducted in this regard in which the researcher has tried to find out whether the change in customer orientation is occurring or not. The study was conducted in Nagpur city where 67 doctors were randomly chosen for the survey. A total of 44 questions were asked and results tabulated to confirm the findings.

Result: It was observed that the transformation in pharmaceutical industry is taking place which was proved by applying various statistical techniques like t–test, regression analysis and factor analysis

Keywords :

Article:Download PDF Journal DOI : 10.15373/2249555X

Cite This Article:

Mr. Sapan Joshi, Dr. Vaishali Rahate, Transformation in pharmaceutical industry: An empirical study with special reference to Nagpur City, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾5 | May‾2017


Article No. : 4


Number of Downloads : 204


References :