Volume : IX, Issue : IV, April - 2019

EFFECTS OF DEMONETIZATION ON SELECTED SMALL BUSINESS UNITS IN COIMBATORE CITY

Dr. Malarvizhi. V

Abstract :

Ever since the onset of the financial crisis, the economy has been struggling to revive itself and achieve a healthy growth rate. The growth of SSIs depends on capital investment to a great extent and if there is lack of flow of capital. Its growth will be stunted. Demonetization has ought in financial crunch and has limited the growth of the sector. With this backdrop the study was taken up to analyses the socio–economic status, views on demonetization and mode of payment used by the SBUs before and after demonetization in Coimbatore district. Sixty samples were selected from the universe by adopting incidental purposive sampling technique on July 2108. The study revealed that after demonetization majority of them used digital mode of transactions for their daily business activities. But they cannot fully depend on fully digital system for all purposes and need of some percentage of money for daily usages.

Article:Download PDF Journal DOI : 10.15373/2249555X

Cite This Article:

EFFECTS OF DEMONETIZATION ON SELECTED SMALL BUSINESS UNITS IN COIMBATORE CITY, Dr.Malarvizhi.V INDIAN JOURNAL OF APPLIED RESEARCH : Volume-9 | Issue-4 | April-2019


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