Volume : IV, Issue : V, May - 2015

AN ANALYSIS OF GREEN CUSTOMER BUYING BEHAVIOUR TOWARDS NATURAL HERBAL SOAPS IN COIMBATORE CITY

Thiyagaraj . V. ,

Abstract :

 The study assesses the knowledge level of natural products among purchasers and reasons behind their purchase.  It also gives marketing strategies and policy options for green marketing adaptation based on the study. Data is collected with the aid of structured questionnaire and analyzed by applying various statistical tools.Different tools and techniques like weighted  mean, Standard Deviation have been used.Purchasers have good knowledge regarding natural products and willing to increase consumption if products give social benefits, health benefits along with eco–benefits. Composition of product is crucial for success of natural products  in both markets.Green Marketing involves activities that facilitate exchange for satisfying needs and wants of customers in such a way that  satisfaction of needs and wants occurs with minimal detrimental impact on environment. This study investigates green marketing adaptation  for natural herbal products in Coimbatore city.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

THIYAGARAJ .V., AN ANALYSIS OF GREEN CUSTOMER BUYING BEHAVIOUR TOWARDS NATURAL HERBAL SOAPS IN COIMBATORE CITY International Journal of Scientific Research, Vol : 4, Issue : 5 May 2015

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