Volume : I, Issue : VII, December - 2012

Consumer Behavior Towards new Mobile Connection in Surat city

Deval B Patel

Abstract :

In recent years, the adoption of mobile phones has been exceptionally rapid in many part of the world, and especially in India where cellular phones are nowadays almost as common as wrist watches. While mobile phone usage is rather an unexamined genre in academic literature, this study attempts to investigate consumer purchasing motives in cellular phone markets. This paper surveyed 190 consumers and look at their motives to purchase new mobile phones on one hand and factors affecting operator choice on the other. The result indicate that while price and properties were the most influential factors affecting the purchase of a new mobile phone, price , audibility and friends’ operator were regarded as the most important in the choice of the mobile phone operator. This paper concludes with a discussion of contributions and proposes ideas for future studies in this area.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Deval B Patel Consumer Behavior Towards new Mobile Connection in Surat city International Journal of Scientific Research, Vol.I, Issue.VII Dec 2012

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