Volume : II, Issue : VII, July - 2013

Factors motivating customers towards DTH services in Andhra Pradesh

S. Sudheer Kumar Reddy

Abstract :

The tastes and preferences of every human being is changing time to time according to the changing trends in every day’s life. The biggest changes occurred in consumer products, new and innovative technology has used to satisfy the consumers. In this content the study is taken up with the various DTH services which have considerable share in the market. This paper reveals the customer perception towards DTH services in Andhra Pradesh and it also helps to analyze the competition exist in the market regarding DTH services. The study is focused on the four kinds of DTH services namely, Sun Direct, Tata sky, Dish TV, Big TV. The task of the study is to know the preference of the users in Andhra Pradesh among these various services. Various tools used to analyze the data. The present study reveals that the majority of the respondents prefer to buy Tata Sky because of its picture quality, various kinds of packages and more channels at reasonable prices.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

S. Sudheer Kumar Reddy Factors motivating customers towards DTH services in Andhra Pradesh International Journal of Scientific Research, Vol : 2, Issue : 7 July 2013

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