Volume : II, Issue : VII, July - 2013

Heritage Walks Providers and their Marketing Strategy: A case study of Delhi

Dr. Arvind Kumar Dubey

Abstract :

Heritage walk is not just an activity but a very important tool for creation of understanding related to changing cultural landscapes and the past. The role of heritage walk provider/heritage interpreter/ guide is very crucial in creating heritage and cultural understanding. They not only interpret the heritage but also engage the tourist in cultural activity so that understanding of that region is profound. In Delhi, there are a number of heritage walk providers with numerous products, clientele and marketing strategies. The present paper examines a few dimensions related to the heritage walk providers of Delhi namely, their products, clientele, marketing strategies etc.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Arvind Kumar Dubey Heritage Walks Providers and their Marketing Strategy: A case study of Delhi International Journal of Scientific Research, Vol : 2, Issue : 7 July 2013

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