Volume : VI, Issue : I, January - 2017
A STUDY OF ELECTRONIC CRM PRACTICES AMONG YOUTH IN INDIAN BANKING SECTOR WITH SPECIAL REFERENCE TO BELGAUM CITY
Harshal Borgaon, Dr. Prashantha C.
This study revolves around eCRM practices in banking sector of Belgaum City and some of the opportunities which are keenly accepted by the young customers of the banks in this region. The researcher has widely utilized the exploratory study to gain insights of the current eCRM practices in banking industry. This study focuses on the evolution & objectives of eCRM, current practices of eCRM services and to find out the various eCRM tools used by the banks. Lastly, the study reveals that there is wide opportunity to utilise the eCRM practices for a better competitive advantage.