Neuro–linguistic programming (NLP) techniques can help the learners become successful by increasing their motivation, by decreasing their anxiety leading to learning improvement.. This Quasi experimental research design was adapted to assess the effectiveness of Neuro Linguistic Programme on academic stress and performance among 1^st year BSc nursing students. Purposive sampling technique was used to select the sample and the sample size was 60 1^st year BSc(Nursing) students. Data were collected by using demographic variable and Academic stress scale (kohn & Frazer 1986), academic performance assessed by students educational outcome. Analysis of data was done by using Descriptive and Inferential statistics. The findings stated that the regular NLP had reduced the academic stress and improve the academic performance and also it shows the difference in mean and standard deviation of students in the control group ( 116.2±18.08,123.83±15.45) before and after NLP is not statistically significant (p>0.05), whereas the mean and standard deviation in the experimental group (114.93±24.53,1035±21.48) before and after NLP is statistically significant( P<0.001) with the ‘t’ value 7.73 and this clearly attributed  the effectiveness of NLP.