An understanding of patient’s decision making process helps a Dentist to present various treatment options in an appropriate and a legitimate way. The dynamics of today’s practice is changing, where information search is made through various media. Patients pass through sequential steps comprising of, problem recognition, pre–purchase information search, evaluation of alternatives, purchase decision and post–purchase outcome and reaction before a choice is made. This paper provides an overview of how choices are made scientifically which helps the dentist to sustain an established practice and to successfully deliver the Dental treatment.