Earache is a common complaint in ENT practice in a tertiary care hospital. This article investigates one of the most common cause of earache; cerumen impaction. In Lucknow, India, the incidence of ear wax was very common in both urban and rural population and overall hearing impairment was seen in 15.14% of rural as against 5.9% of urban population. In this study a cohort of about 30 patients coming from a rural background where multiple myths of wax in the ear exists; community awareness regarding this common public health problem is very much needed . This study was organised with the objective to correctly address the misinformation and perceptions about ear wax prevailing in adjoining areas of our Medical College and give appropriate and correct advice to the patients. A case of cerumen impaction and cleaning has been described in this article.