The study was conducted to assess the effect of early breast feeding on the duration of third stage of labour and blood loss in third stage of labour. A quantitative research approach. Using random sampling technique using lottery method 60 intranatal mothers of selected hospitals at Indore, 30 for each control and experimental group. The independent variable was early breastfeeding . Dependent variable was reduction in duration and blood loss in third stage of labour. The conceptual framework used in this study is based on the Orlando’s Nursing Process Theory. A post test only type of true experimental research design was adopted in the study. Based on the objectives the data was analyzed and by using various statistical tests i.e. percentage and ‘t’ test. The findings of the study showed that the mean duration of third stage of the labour in experimental group was 7.4 (min) with standard deviation of 1.0699 and of the control group was 12.66(min) and standard deviation 1.72873 mean difference was 5.266 and df is 58 which is found to be significant (at t= 14.189, p=0.001). The findings of the study indicates that the mean blood loss in third stage of the labour in experimental group was 118.67(ml) with standard deviation 32.188 and mean of control group was 241.17 (ml) with standard deviation of 28.69829 mean difference was 121.966 which was found to be significant (at t= 14.189 , p=0.001). In conclusion, initiation of breastfeeding by well–trained delivery room staff, usually within the first hour, provides important benefits for early placental delivery thus reducing the duration of third stage of labour leading to reduced blood loss and minimizing the risk of PPH.