Volume : VII, Issue : I, January - 2018

A study of Consumer behaviour on Patanjali products

Dr. Hemant J. Katole

Abstract :

 

Patanjali Ayurved Limited is an Indian FMCG Company headquartered at Haridwar, Uttarakhand. The Company was established on 13th January, 2006 with Acharya Balkrishna as its majority state holder as well as managing Director with 92% stake, the rest being with an NRI family from UK. In a short span of time company reaches the turnover of Rs. 5000 cr., hence it is important to know the success factor of Patanjali. This study mainly focusing on the factors influencing the success and popularity of the Patanjali products and it also study the satisfaction and loyalty of customers regarding consuming Patanjali products. Researcher collects the primary data of 1500 respondents and analyse it through SPSS. It was observed that customers who purchase Patanjali product recently will repurchase it and show loyalty towards company. The Factors influencing the success and popularity of Patanjali products are Patanjali as swadeshi and, quality of Patanjali product, having fewer complaints of customer and Baba Ramdev as face of patanjali. It was also observed that respondents are willingly recommended Patanjali products to relatives and friends and hence they are delighted.  

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

Dr. Hemant J. Katole, A study of Consumer behaviour on Patanjali products, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-1 | January-2018

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