Volume : IX, Issue : X, October - 2020
a-study-of-factors-driving-brand-selection--switching-behavior-among-college-students-and-effective-advertisement-appeals-for-this-segment
Dr. Aditi Acharya
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DOI : https://www.doi.org/10.36106/paripex/2610165
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A STUDY OF FACTORS DRIVING BRAND SELECTION & SWITCHING BEHAVIOR AMONG COLLEGE STUDENTS AND EFFECTIVE ADVERTISEMENT APPEALS FOR THIS SEGMENT, Dr. Aditi Acharya PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-9 | Issue-10 | October-2020
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A STUDY OF FACTORS DRIVING BRAND SELECTION & SWITCHING BEHAVIOR AMONG COLLEGE STUDENTS AND EFFECTIVE ADVERTISEMENT APPEALS FOR THIS SEGMENT, Dr. Aditi Acharya PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-9 | Issue-10 | October-2020