A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE PURCHASING OF GREEN PRODUCTS

Dr.V.Bhuvaneshwari; Ms.Kalaivani.B

Volume : VII, Issue : VIII, August - 2018

A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE PURCHASING OF GREEN PRODUCTS

Dr. V. Bhuvaneshwari, Ms. Kalaivani. B

Abstract :

The study examines the consumer perception towards online purchasing of Green products. The main objectives of the study is to know the consumer awareness level and their existing pattern of purchase of green products such as Shopping bags, Solar batteries, LED lamps, Paper cups and Handmade papers etc., through online, to identify the factors that influence the consumers to purchase online green products and to identify the level of satisfaction in consuming green products through online. The study was based on convenient random sampling method. The data were collected from 200 respondents ,and analysed by using descriptive analysis and Chi–square method. It is identified from the study that the manufactures of different online green products have to focus on quality of the products in order to protect the environment.