An Empirical study on Policyholder's Reasons for Investing in Life Insurance Policies: A Study with Special reference to Life Insurance Corporation of India

Dr. S. RANI LAKSHMI

Volume : VII, Issue : XII, December - 2018

An Empirical study on Policyholder's Reasons for Investing in Life Insurance Policies: A Study with Special reference to Life Insurance Corporation of India

Dr. S. Rani Lakshmi

Abstract :

Indian insurance industry is successful with number of national and global players in the form of Joint ventures are excelling with the exponential growth in business. With government infusing several rules and regulations, Insurance industry has been experiencing tremendous progress in terms of growing number of customers with sizeable number of new entry of companies into the sector. The study attempts to measure the investment preferences and reasons for investing in life insurance policies. The primary research was conducted through a market survey consisting of 359 respondents from Coimbatore city in Tamilnadu. The study reveals that the respondent’s purpose of investing in life insurance repeatedly was to avail tax benefits, risk coverage and as an investment.