CUSTOMERS" ATTITUDE TOWARDS SERVICE QUALITY OF PRIVATE SECTOR BANKS - A STUDY WITH SPECIAL REFERENCE TO KRISHNAGIRI DISTRICT

Dr. A.Kaboor; J. Merlin Sheela Magdaline

Volume : VII, Issue : I, January - 2018

CUSTOMERS" ATTITUDE TOWARDS SERVICE QUALITY OF PRIVATE SECTOR BANKS - A STUDY WITH SPECIAL REFERENCE TO KRISHNAGIRI DISTRICT

Dr. A. Kaboor, J. Merlin Sheela Magdaline

Abstract :

Quality of service is very important, especially for the growth and development of service sector business enterprise. Due to the increasing importance of the service sector in the economy, the measurement of service quality became important. Undoubtedly owing to the belief that delivery of high service quality is a must for attaining customers satisfaction and a number of other popular behavioural outcomes, recent years have incensed a flurry of research exploring the interrelationship between service quality, satisfaction and behavioural outcomes. This study was undertaken to know study the Customers’ Attitude towards Service Quality of Private Sector Banks in Krishnagiri District.