Volume : IX, Issue : V, May - 2020

DIGITAL MARKETING : THE WAY FORWARD

Capt N Sridhar

Abstract :

The Business scape the world over is undergoing a sea change. The way business is being transacted has been greatly influenced by the advent of technology, the removal of trade barriers and socio cultural changes in the society etc. So the marketing in the the new age requires new strategies. The segmentation and targeting process needs to be more precise and incisive. This paper attempts to understand the changes that are happening the adaption process on the part of the users and gauge these challenges which encompass these technological changes, use of e–commerce and internet, change in consumer orientation , the world becoming a global village and customized and personalized marketing strategies and evolution of digital marketing. The major part of the revolution is the advent of technology. The huge network of optic fie and the transmission towers dotting the urban as well as rural landscapes have ensured that people are connected. Initially it was the connectivity for essentially the mobile phone use which enabled people could keep in touch with their friends and relatives by speaking to them. Then the widening of the band width ought with it the use of video calls, high speed data transfers and E–commerce. Swim or sink was the option stå at Businesses across India. One had to emace the technology to stay current or be prepared

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

DIGITAL MARKETING : THE WAY FORWARD, Capt N Sridhar PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-9 | Issue-5 | May-2020

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