Volume : VIII, Issue : III, March - 2019

ECONOMIC IMPACT OF SPORTS ON SOCIETY

Dr. Manisha Mondal

Abstract :

Sports and Physical activity is linked solely to the sport at schools, colleges, universities and leisure activities, undermining its contribution to a number of other processes and activities. For example, sport is closely linked to education, tourism, health and entertainment. Each of the above has made up a major role in the national economy. Entertaining people during their time off from work as always been a primary role of both participation and spectator sports. Although in the past sport entertainment was usually casual & relaxed, today’s sport is often organized, mechanized, marketed and administered as a business. Commercial interest influenced virtually every decision in sports. Events are rated by television audience share, tickets sales, website hits, concession sales, sponsor revenue and media coverage. Wins and losses are important because they influence all of these standards of measurement. As sport in growing more into business, the corporate model is entering into the organization of every sport entity and governing body. Athletes are encouraged to provide their services for the good of the larger entity, to contribute to the bottom line. Coaches are becoming the supervisors of athletes who are sometimes asked to go against their personal choices for the better good of the team or organization. As the sports industry in growing in economic power, it is also attaching commercial interests who could benefit from that power by influencing its organization. As the industry is developing, the role of the athlete is becoming to serve the organization.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

ECONOMIC IMPACT OF SPORTS ON SOCIETY, Dr. Manisha Mondal PARIPEX - INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-3 | March-2019

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