Volume : IV, Issue : IV, April - 2015

Can you imagine two people with drums walking down the streets of Mohenjo–Daro, the city of the Indus Valley Civilization

you read about in your history lesson in previous classes, shouting their own and other’s messages? People would stop and

listen. Just as you do now when you stop to read an advertisement on the road, or watch an advertisement on television.

The new techniques and innovations of advertising are discussed in this research paper. The write up makes us aware about

the new and fresh media of advertising used by the advertisers with the unbelievable innovations and technology used in it.

The success of LED billboards, mobile billboards and other innovative media are iefly discussed.

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